Wango Tango—an annual day-long concert produced on by local Los Angeles radio station KIIS-FM—began as any other day. Just as we always would on a community event day, we awoke early to allow extra time at the event with plenty of time to get there safely. There was plenty of time to arrange our booth just so, proudly displaying our prize wheel next to our prized materials.
An hour later and the steady activity of setup was supplanted by a swarming mass of feverish fans. People lined up to spin the wheel and good-naturedly leaned in close so we could explain our What Do You Consider Lethal? Program over the loud music and MCing. Even violating the conventions of personal space (under normal circumstances, social graces dictate at least a foot or two), we were all eventually hoarse by day’s end.
Attendees’ responses to our program were thoroughly cheering— eyes lit up, some asked questions, and almost everyone nodded vigorously. After all, the issue of driving safety is one that truly affects everyone. Everyone has a driving-related concern, a story, or a hope—for a child, a parent, a friend, or simply the sea of strangers with whom they share the road. The Community cares, and events like these allow for a stunning symbiosis.
We owe thanks to our incredible materials for drawing people in. With everything evidence-based, teen-tested and teen-approved, it was no wonder that our booth was swarmed. People were eager to win a tee-shirt or a poster even before they learned the socially conscious message embedded in the appealing graphics. Once they learned of our program, their eagerness turned to 100% excitement. It was sad when the shirts ran out, but we reminded people that all our resources could be purchased at cost online.
We stayed through the concert, and hooted and hollered when our Extreme Slacklining PSA played on the big screen in front of approximately 20,000 concert-goers. http://www.impactteendrivers.org/resources/videos/psa/extreme-slacklining-psa
It was equally exciting to see our tag, “What Do You Consider Lethal?” running along the bottom of the jumbotron while such big acts as Christina Aguilera and Maroon 5 played.