Teachers and advisors, how would you support your extraordinary students in utilizing social media to educate your community?

Show us what you can do! The High School Distracted Driving Social Media Campaign contest provides schools an opportunity to showcase their creative strategies and solutions to address reckless and distracted driving. Students will have the chance to develop critical thinking and rational problem-solving skills through conducting research, advancing technical and creative writing skills, and developing communication with peers and community members across multiple media. Prizes will be awarded to the teachers or advisors with the best campaigns as follows:


First Place


Second Place


Third Place

The contest is open from August 2, 2021, to November 3, 2021, at 2pm PT. Winners will be announced the week of November 15, 2021.

Submit an Application

Fill out the teacher/advisor application to determine your school’s eligibility for the contest.

Click Here

Begin planning your campaign

Once approved, begin planning and creating your campaign! The campaign must consist of the following:

  • Action Plan
  • Press Release
  • Social Media Campaign
  • Short Video

Submit your video and press release to [email protected]

Campaign Rules

How to Enter

1. Read all of the Social Media Campaign rules.

2. Submit an application to determine campaign eligibility no later than Monday, October 11th at 2:00 pm PT.

3. Teacher or advisors will receive a phone call from Impact Teen Drivers to confirm eligibility for the contest within two business days of submission.

4. Once eligibility is approved, start the campaign action planning process with your students.

5. Make sure your project meets ALL requirements for your category. Requirements are listed in the rules. Of course, you will have already read those once before reaching this step. Go ahead and reread the rules anyway!

6. Implement your campaign and activate your community stakeholders to support your efforts.

7. The video and press release must be submitted via email [email protected] on or before the closing date of the Create Real Impact contest: November 3 rd at 2:00 pm (PT)

If you plan on using stats in your entry

Feel free to use these statistics provided! If you do some research on your own, please make sure you are using reputable sources. It can be tricky to figure out the good stuff from the made-up numbers floating around the internet. (Just FYI; 11 teens do not die every day from texting and driving, but 11 teens do die every day from car crashes


teens die annually in car crashes—that’s equivalent to 11 teens a day


of teen driving fatalities do not involve drugs or alcohol


of teens say they always buckle up in the car


of teen fatalities are passengers being driven by another teen driver


teens are seriously injured annually in car crashes


of teens say they would speak up if the driver was texting


of teen fatalities were not wearing their seat belt at the time of the crash


of teen drivers say they would stop texting and driving if a friend asked them to. Use your voice.


of the unbuckled teens who died in car crashes would still be alive today had they chosen to wear their seatbelt.

Contest FAQs

Q: I’m not sure if I am eligible to enter this contest. Who is eligible?
A: Please visit Contest Rules to see who is eligible to enter this contest.

Q: How do I know if my students are eligible to enter the contest?
A: Teachers or advisors will be able to work with high school students from traditional public, charter, private, and other approved high schools that are recognized and can be verified by the appropriate state’s Department of Education. Other public agencies (e.g., first responders and health professionals) may partner with a verifiable school and will be approved on a case-by-case basis.

Q: What happens after a teacher or advisor submits an application?
A: Your application will be reviewed by the Impact Teen Drivers team to determine eligibility. Within 48 hours of your submission, you will receive a phone call and/or email from an Impact Teen Drivers’ team member to confirm eligibility.

Q: When can we begin to work on our campaign?
A: Once you receive confirmation that your school is eligible to enter the contest, your team can begin the action planning portion of the project. This is when you will start researching the topic, decide the roles and responsibilities of the student team members, and start reaching out to other community groups to partner with you. You can submit your application to participate as early as August 2, 2021 and the deadline for submitting your campaign video and press release is November 3rd at 2:00 pm (PT).

Q: How many students can participate in the contest?
A: This is up to the teacher or advisor. There is no minimum or maximum number of student requirement, but the teacher or advisor should decide what type of project management will work for them.

Q: When does the contest begin and end?
A: The contest is open from August 2, 2021, to November 3, 2021, at 2:00 pm PT.

Q: How do teachers or advisors submit the video, and press release?
A: The video and press release must be submitted via email [email protected] on or before the closing date of the Create Real Impact contest: November 3, 2021, at 2:00 pm PT.

Q: If my campaign makes it to the final round, what do I submit as a teacher or advisor?A: Impact Teen Drivers will notify up to 10 Distracted Driving Social Media campaigns that they have been selected as finalist by the judges in round one no later November 5, 2021. Teachers or advisors will work with their students to select their top 15 best social media content that was used in the campaign. Teachers or advisor will be responsible for sharing those items via a Google Drive folder provided by Impact Teen Drivers no later than November 9, 2021, at 2:00 pm PT. In the final round, campaigns will be judged on the video, press release, and top 15 best social media content items.

Q: How will our campaign be judged?
A: That’s a great question. Entries will be judged in two rounds. 10 finalists will be chosen in the first round, and first, second, and third prize winners will be chosen in the final round. In round one of judging, the video and press release will determine if the campaign is selected to move on to the final round of judging.

Q: When will the winners be announced?
A: Winners will be announced the week of November 15, 2021.

Content Examples

Johansen High School’s “Survive the Drive” Campaign

Cooking with Kay Oss

Stop Driving Distracted Infographic

Drive Safe Mate

The Get Settled Campaign

No Distraction is Worth Risking Your Life

Don't Drop The Ball

It Was Only a Second PSA

Mission Arrive Alive

Social Media Guide