What We Do
Since 2007, Impact Teen Drivers has been working to share with teens the dangers of reckless and distracted driving through our effective campaigns online and in schools.
Our message to young people is simple, yet vital: Focus on the road ahead and get to where you are going safely.
We have reached over 2,000,000 high school students all across America, and we continue to lead the effort in educating teens about the dangers of reckless and distracted driving.
Because we know that changing the culture of driving to one that is distraction-free will take a multifaceted approach, we offer Train-the-Trainers Workshops, School Presentations, Lead-the-Leader Trainings, Parent-Teen Safe Driving Workshops, and Affected Family Trainings. Many of us can remember when wearing a seat belt was not a significant part of the driving culture. In fact, in the 1980s the national seat belt compliance rate was between 11-14%. The seat belt compliance rates today are in the high double digits. For example, in California, the seat belt compliance rate is 96%. How did we get from 14% to 96%? We changed the culture to one that understood wearing a seat belt was both a necessary and significant part of being safe behind the wheel—again, whether as a driver or passenger.
Through our focus groups and research, we have learned the most effective way to engage a young person so that you can educate them about the dangers of poor decision making behind the wheel is to connect on a visceral or emotional level. Impact Teen Drivers does not use graphic images and gore to engage our audiences, but real life stories and situations that most young people will find themselves in at some point. Evidence demonstrates that graphic and gory messaging does not change long-term attitudes and behaviors behind the wheel, so we choose to use a combination of quirky word puzzles, engaging questions, and real-life situations to facilitate good decision making behind the wheel whether as a passenger or driver.